Successful fishery management requires that a dynamic balance of disciplines provide a fully integrated approach. I use Integral Ecology to analyze multiple-use conflicts with an ornamental reef-fish fishery in Hawai'i that is community-managed via the implementation of a series of marine protected areas and the creation of an advisory council. This approach illustrates how the joyful experiences of snorkelers resulted in negative interactions with fish collectors and, thereafter, produced social movements, political will, and ecological change. Although conflicts were reduced and (...) sustainability promoted, lack of acknowledgment of differing worldviews, including persistent native Hawaiian cultural beliefs, contributed to continued conflicts. (shrink)